Analytics & Data Mastery – Digital Marketer

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Value: $495
Download Size: 3.47GB
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Analytics & Data Mastery – Digital Marketer download

What you will learn in this course:

  • The exact same strategies we use here at DigitalMarketer to collect data, analyze it, and make smart data-driven decisions about our business.
  • How to build a complete analytics dashboard that reveals the overall health of your company in one glance.
  • Why it’s essential to remove outliers to avoid misleading data so you don’t make bad decisions (along with the exact formulas to do it).
  • How to calculate the lifetime value of a customer (this is ESSENTIAL if you want to know how much you can afford to spend to acquire new customers at a profit).
  • An 8-step flowchart that shows you an easy, step-by-step process for turning raw numbers into meaningful actions.
  • How to set up full-funnel tracking so that you can immediately plug any leaky buckets in your systems and optimize the steps that will generate the biggest results.
  • And much more.

Course Breakdown:

  • Module 1: An Introduction to Data Analysis
  • Module 2: Data Collection Strategies
  • Module 3: Top of Funnel Analytics
  • Module 4: Middle of Funnel Analytics
  • Module 5: Bottom of Funnel Analytics
  • Module 6: Retention and Monetization Analytics
  • Module 7: Running a Data Driven Business