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Email marketing has the power to nurture relationships with prospects and loyal customers at all stages of the buying cycle. In this course, Matt Bailey walks through proven strategies for creating an email program. From building lists, to crafting emails, to avoiding spam filters, and all the way to generating conversions and sales, learn to build an email marketing program that moves prospects toward a purchase and keeps loyal customers coming back.
Section 1: Introduction to Email Marketing :: Matt Bailey
Section 2: Email as Conversation :: Matt Bailey
Section 3: Creating the Email :: Matt Bailey
Section 4: Landing Pages :: Matt Bailey
Section 5: The Mailing List :: Matt Bailey
Section 6: Spam and Blacklists :: Matt Bailey
Section 7: Working with Email Service Providers (ESPs) :: Matt Bailey
Section 8: Metrics & Measurement :: Matt Bailey