Persuasive Copywriting: Using Psychology to Influence, Engage and Sell – Andy Maslen

What we can learn from Persuasive Copywriting? Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110 words and phrases that trigger emotions, over 10 real-world case studies, and 75 practical exercises to help practitioners and students who have already mastered the basics, write enjoyable, compelling copy which standsRead More Persuasive Copywriting: Using Psychology to Influence, Engage and Sell – Andy Maslen