[GB] Productize 2020 – Brian Casel

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Productize 2020 – Brian Casel download

What you can learn from Productize 2020?

Still freelancing and living project-to-project? Has your earning potential plateaued? Stuck wearing all the hats and doing everything yourself? Every freelancer hits these challenges at some point in their career. Even raising your rates and chasing after bigger fish won’t get you where you need to go.

Stop taking on any project just to keep the lights on. Start focusing what you do and who you do it for. Then streamline, systematize, and automate it to run itself so you’re free to focus on the bigger picture. No matter where you take your productized service, one thing is certain: You will have finally earned your promotion from Freelancer to Business Owner.

What is a productized service?

  • From your customer’s perspective a productized service offers a specialized “done for you” solution with a compelling value proposition, packaged at a set price and scope.
  • From the founder’s perspective (that’s you), a productized service is one that runs systematically, and continues to produce and grow with or without your direct involvement.

Course Content:

Launch.

  • 1 – Productize – Why, What and How.
  • 2 – Planning & Execution.
  • 3 – Positioning.
  • 4 – Start with Who.
  • 5 – Customer Research.
  • 6 – Solve a Problem.
  • 7 – Design your Solution.
  • And more.

Scale.

  • 1 – Standardization.
  • 2 – Map your Operation.
  • 3 – Productize your Expertise.
  • 4 – Case Studies in Productizing Expertise.
  • 5 – Build your Systems.
  • And more.

Grow.

  • 1 – Marketing Strategy.
  • 2 – Marketing Ideas.
  • 3 – Your Inbound Funnel.
  • 4 – Selling.
  • 5 – Sales Process.
  • 6 – Reviewing KPIs.
  • And more.