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What we can learn from Mass Persuasion Method?
Bushra Azhar believes that human beings are irrational and trying to persuade someone through a rational argument is like trying to stop a 5 year old from Odin on M&Ms by recounting the evils of high fructose corn syrup.
Today we discuss her innovative book: Mass Persuasion Method : activate the 8 psychological switches that make people open their hearts, minds and wallets for you (without knowing why they are doing it).