Product Marketing Course – Hasan Luongo

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Product Marketing Course – Hasan Luongo download

What you can learn from Product Marketing Course?

Product School’s Digital Marketing for Managers course is a part-time program designed for professionals who want to learn the frameworks and tools to acquire more users online and convert them into clients. Through 8 weeks of hands-on training, you’ll gain the skills required to work with and lead marketing teams.

This is not your traditional lecture class. The coursework is designed and taught by senior-level marketing experts working at leading tech companies. Expect a healthy mix of group work, handson practice, job search assistance, and an experiential learning process centered around developing a robust digital marketing plan.

  • Week 1 – Marketing Funnels and Key Performance Indicators.
  • Week 2 – Customer Acquisition Channels and Search Engine Marketing.
  • Week 3 – Social Advertising, Pay-Per-Click(PPC) and Search Engine Optimization.
  • Week 4 – Customer Relationship Management (CRM), Email and Marketing Automation.
  • Week 5 – Marketing Analytics, A-B Testing and Reporting.
  • Week 6 – Branding, Storytelling and Conversion Rate Optimization.
  • Week 7 – Marketing Planning, Budgeting and Growth Hacking.
  • Week 8 – Final Presentations.