John Bejakovic – Most Valuable Email

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John Bejakovic – Most Valuable Email

What you can Learn from John Bejakovic – Most Valuable Email?

The one email copywriting strategy I would use if the copywriting gods forced me to choose just one, from here to eternity
Over 1,500+ emails and 5+ years of writing my daily email newsletter, I’ve experimented with dozens of different copywriting and marketing approaches and ideas:

  • Stories
  • Personal reveals
  • Pop culture illustrations (“The George Costanza school of client seduction”)
  • Shock and controversy
  • Checklists
  • Contrarian points of view (“The case against deadlines in your marketing”)
  • Straight up how-to advice
  • Numbers, results, case studies, and testimonials

Most Valuable Emails are so valuable because I personally find them the most enjoyable to write. Going back to this type of email over and over has helped me stick with daily emailing for the long term. And each time I use the Most Valuable Email trick, it makes me a tiny but significant bit more valuable as a copywriter and marketer.