Perry Belcher – F.I.B.S. Offer Creation Masterclass

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Perry Belcher – F.I.B.S. Offer Creation Masterclass

What you can learn from Perry Belcher – F.I.B.S. Offer Creation Masterclass?

I’m Ethically BRIBING You To Learn What I call. “THE MOST PROFITABLE SKILL IN THE WORLD”.

Part 1: Why Offers Matter

Everything Starts With an Offer

  • Most Valuable Skill in the World
  • How Offers Build Companies
  • How Offers Build Products
  • How Offers Sell Books
  • How Offers Make Deals
  • Learn the Hard Way — Fast
  • How Offers Build Relationships
  • 30 Years of Experience in 2 Days
  • My Usable “Fake It Till You Make It” Formula

Phase 1: Understanding Human Buying Behavior

  • The Five “Cult Laws” That Drive Sales — Module One, 30 Minutes
  • Buying Behavior — Module One, 60 Minutes

Phase 2: Critical Research

  • 5 Big Questions — 60 Minutes
  • Competitive Research — 30 Minutes
  • Planning — 30 Minutes
  • Writers’ Tools — 60 Minutes

Phase 3: The Offer Formula

  • Now we start writing or dictating
  • Things to Remember: Sequence Matters — 30 Minutes
  • Promise — 60 Minutes
  • Intro — 60 Minutes
  • Commitment — 30 Minutes

Part 2: Your Solution

Clearly Define Their Desired Outcome (Better Be Right) What They Don’t Want You to Know (Hidden Secret)

Might Know, Probably Know, Don’t Know

  • Explain the “What” Step by Step
  • Good but Incomplete
  • Give Context to the Importance of the Solution
  • Help Them See the Vision
  • Show SOME of the Steps-Within-Steps

Name the Solution (i.e. F.I.B.S.)

  • Explain the Pain to Create
  • Stress the Ease of Use
  • Demonstrate the Speed of Results
  • Sell the Idea (Not the Product)
  • How It Works — Day Two, 30 Minutes
  • Pre-Close — Day Two, 60 Minutes
  • Transition — Day Two, 30 Minutes
  • Offer — Day Two, 90 Minutes
  • Close — Day Two, 90 Minutes

Phase 4: Profitable Copy Editing

Editing Exercises — Day Two, 90 Minutes

  • Use Stronger Verbs, Eliminate Passive Language
  • Cut Boring & Redundant Text
  • Assure Readability Score of 4th Grade or Below
  • Voice Test 3X With Live Edit
  • Perform the Standalone Scan Test
  • Run the I.O.U. Test
  • Hold a C.U.B. Review
  • Create Image Captions
  • Underline, Bold, Italics & Caps, Spelling, Grammar & Punctuation
  • Explain the Pain to Create

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