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Hi there,
I’m BinhMinh and you can call me Dawn. For the past few years, I’ve been working with hundreds of business in multiple industries around the world, helping them to boost sales & conversion, increase customer engagement and attract potential customers… with…
Guess what?
Yes, I’ve help my customers stand out and crush their competitiors with attractive, super-engaging whiteboard videos. Many of my customers and friends even called me ‘The Whiteboard Magician’
Today, I’m here to share with you the story of whiteboard video.
It’s been a long time since whiteboard video became a hot marketing trend. I remember a few years ago, you only need a software like Videoscribe or Easy Sketch Pro to create whiteboard videos, then as long as you have a whiteboard video, people will watch. Why? Because it’s something strange and fun.
Researches show that whiteboard video has the ability to gain attention, encourage viewer engagement and recall information, better than any other type of video, just because people love to see things being drawn. (You know, drawing is one of the earliest and most efficient form of communicating visual ideas throughout humans history).
So in its early years, whiteboard video, even in the simplest form, has outranked all other video types to be the most effective video marketing form.
For video producers, one of the best ways to make money from whiteboard video is offering video services to local businesses. A short whiteboard commercial can be sold easily for at least $100.
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But as time changed, people have become much more critical.
They will NOT watch a whiteboard video just because it’s whiteboard video. Videos with poor artworks don’t work anymore.
The familiar hand drawing familar things was becoming boring.
So do you think whiteboard videos are dead?
NO!
Whiteboard video isn’t the problem. The problem is that the whiteboard video softwares provide a very limited number of SVG images, and hundreds of thousand people are using the same SVG resources.
Yes, that’s what I want to say!
The solution is new and new SVGs artworks.
But as soon as you start to find new SVG resoure, you will realize that the solution is becoming problem again.
We lack of a good artwork resource that is consistent in style, a resource that is created for completed videos.
Are you tired with something like a ‘Doctor’ whiteboard SVG package that contains 20 poses of a doctor. Smiling doctor, angry doctor, worried doctor, or any emotion and action a doctor can do.