The Brain Audit – Sean D’Souza

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The Brain Audit – Sean D’Souza

What you can learn from this course?

The Brain Audit uses a simple system to achieve the above:

  1. Structured explanation
  2. Cartoon-based callouts
  3. Checklists + downloadable checklists for future use.
  4. Case Studies
  5. Comprehensive summary

Here is just a tiny preview of what’s in The Brain Audit:

  • How the Brain Goes Through Decision-Making.
  • Is the Brain a Conveyor Belt?
  • The Hidden Trigger.
  • The Futility of Solutions.
  • Getting the Customer’s Attention.
  • Targeting and Testing.
  • Case Studies.
  • Uniqueness.
  • Is the Customer Ready To Buy?
  • Attracting Ideal Customers.
  • The Risk Factor.
  • The Next Step.

4 thoughts on “The Brain Audit – Sean D’Souza

  1. The Brain Audit is an amazing book that teaches people how to increase sales the right way – by establishing trust. It’s full of simple examples, memorable stories and hilarious anecdotes.

    It doesn’t just explain the theory, it shows you how to do it. It’s brilliantly executed and brilliantly designed.

  2. This was a very helpful book for me in designing my sales pages.