The Secret of Raising Money – Seth Goldstein & Michael Simpson – Value $149

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YOU CAN RAISE MONEY EASILY…

You just have to know the rules….

I opened the email and my heart rate skyrocketed. The message read:

“Hey Seth and Michael – I’m in for $200,000. I will sign and wire by Friday. Excited to be on board.” [investor name redacted]

Friday came… and Friday went. But no money showed up in our account…

Days later, the investor who sent the email told us he had to withdraw…

I was stunned. Seth was not…

See, I had assumed that when investors commit in writing, it means you will receive money. Not so. Thus began my education about how fundraising really works, and when I learned for the first time (of many) that “It’s not over until the money’s in the bank…”

My name is Michael Simpson. I’m a co-founder of DJZ and the co-author of The Secret of Raising Money, which I wrote with Seth Goldstein…

Seth has raised $100m over the last twenty years, has sold two companies, co-founded Turntable.fm and was Fred Wilson’s first EIR. So I was lucky to learn fundraising at the heels of the world’s best…

“Seth Goldstein: the master fundraiser”

“Seth Goldstein has been a master fundraiser since I met him in the mid 90s. He has finally gotten around to sharing his secrets with the rest of us”

FRED WILSON, Co-Founder of Union Square Ventures

But we don’t all have the good fortune of working with someone like Seth…