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Guilt, in small doses, is a Powerful intersection between Fear and Hope. USE IT.
Here’s How To Add Real Value To You Sales Material
I turned on the television last week to watch some commercials.
Yeah, I’m a weirdo.
I don’t watch alone – I had my favorite uncle in the room, and as we watched TV, I kept quiet as the advertisements came on. The way ads are these days, it’s hard to know when the programs stop and the commercials begin.
There are comedians, bright lights, punchlines, stories. Modern commercials are really hard to turn off. My uncle watched all the commercials, and laughed at all the appropriate places.
But he barely remembered any of the companies airing the commercials – or what they sold.
There are too many cutesy commercials that build enthusiasm and curiosity without driving home an offer or any kind of value. But if you want people to reach into their pocket on the spot, you need to be willing to gie a little steak with the sizzle. It’ll convince prospects of your credibility and qualifications, and make them more eager to buy.