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Dear Fellow Entrepreneur,
For the first time, I’m revealing how we’ve redefined the relationship between entrepreneurs and the national media we want so desperately to write about our business.
You may have been there…sent out a press release about something really cool you were doing in hopes that a reporter would run with the idea, and write a powerful article for the world to see.
You sat back and waited. Kept refreshing the press release reports, hoping to see a huge spike in coverage. Checked your Google Analytics stats to see a surge in traffic that would convert into a bunch of new customers.
But nothing happened.
And it never will if you keep trying to play the game that way.
It just doesn’t work like that anymore.
…but that’s actually a good thing.
What if I told you there was a way to bypass the journalists, and directly inject that powerful journlistic style article right into the national media?
Sound crazy? It works, period.
Read below to learn how you can pull your business out of the shadows, and finally get it massive exposure in the national news…and directly in front of your prospects?
Brian Horn
THE COMMON MENTAL BLOCK THAT’S PREVENTING YOU FROM GETTING
UNLIMITED EXPOSURE FOR YOUR BUSINESS…
AND HOW FIX IT RIGHT NOW
“It can’t be that easy.“
We tell ourselves that all the time. We try to make easy things difficult.
I want to share one of my favorite stories about this topic that happens to involve the legendary Betty Croker.
You see, back in the 1950’s Betty Crocker Foods had produced an instant cake-mix. All you needed to do was to add water to the supplied powder.
It was delicious, and made it very easy for a Mom to bake her family a fresh cake in a fraction of the time to make it from scratch.
The problem was that the miracle mixture did not sell.
Why?
Well, the conclusion of the psychoanalysts that she employed was that the average American housewife suconciously felt she was deceiving her family and friends into thinking she had worked hard for them when, in fact, she had done very little work. She felt there was something wrong with it because it was too easy.
To get through this “mental block” they made a small change to the recipe. They removed the powdered egg from the mix, and had the customers simply add a real egg.
The cake’s taste wasn’t improved, but by complicating the process just a little bit, the customer could satisfy her guilt.
The cake mix became a huge hit and still is today.
In that example, the housewives had the “this is too easy, so there must be something wrong with it” mental block.
We entrepreneurs have that same devestating block too. We just LOVE to make simple things difficult.
I’m guilty too.
Once you realize that the need to “add an egg” is nothing more than a mental block in your own head…you can move past it easily.
The technique I’m about to share with you, will stir up those same thoughts of “this is too easy” that have caused you either make things difficult, or even lose opportunities in the past.
And here it is…
You can get national media exposure anytime you want; and you don’t even need a journalist.
Strange, but absolutely true.
Think about it…the media landscape for entrepreneurs has totally changed.
The three largest press release distribution services (PR Newswire, BusinessWire, and Marketwire) sent out roughly 642,000 press releases in 2013. That’s about 1,759 press releases a day.
Additionally, the ranks of journalists continue to decline. The number of reporters toiling in newsrooms is actually lower today than in 1978 and continues to shrink every year.