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What you can learn from Damian Vallelonga – WriteSite?
A step-by-step framework to lead effective content strategy & better serve your clients.
Day 1: Foundations
Writing website copy is difficult if you lack a message framework to follow. This day includes worksheets and templates to follow, modules on how to serve your clients best, essential questions every website needs to answer, questions to use when leading a client strategy session, customer interviews, and more. Day 1 Foundations will set you up for success by giving you a structure to follow that makes web content creation easy.
Day 2: Headers
Headers are the most critical section of a website. It’s the first impression a visitor has and often the number one reason a website has a high bounce rate. This day will cover headlines, headline formulas, sub-headlines, buttons, navigation bars, and header images. By the end of this day, you’ll create headers that suck website visitors into wanting to see the rest of the website.
Day 3: The Complete Home Page
A complete homepage can successfully communicate the unique value a brand brings, how it’s different from the competition, and address possible objections a visitor may have. On this day, we’ll cover all the sections a homepage might have and their importance, including: agitating problems, communicating value, connecting through shared beliefs, writing non-boring service descriptions, building trust, calls to action, testimonials, and footers. By the end, your homepage will have a complete and value-packed message that convinces website visitors to take action.
Day 4: The Complete About Page
About pages are one of the most visited pages on a website. Unfortunately, businesses don’t take advantage of this web traffic and instead fill them with useless information. On this day, we’ll walk you through how to position the brand so visitors see the brand as trustworthy. We’ll also provide modules on telling the founder’s story and writing compelling team bios. About pages don’t have to be full of useless text but can be powerful for moving a visitor toward doing business with the brand.
Day 5: Services, Products, Careers Pages
At this point in the website, one might be tempted to get the client to provide any old technical jargon to fill up page space. We’ll walk you through how each of these sections and pages are opportunities to tell compelling narratives that continue to add value to the entire website. If done poorly, you lose an opportunity; if done properly, engagement will skyrocket.
Day 6: Copywriting Tips, Templates, and Formulas
Everyone loves templates and formulas because they help you get from point A to point B faster. We’ll help make your web copywriting easy by providing you with our trusted tips and tricks. When writing any section of your website, you’ll be armed with copywriting formulas that make writing content for your wireframes easy peezy lemon squeezy.
Day 7: How to Sell Web Content Strategy
This course will arm you with the tools to pull in a 6 figure income year after year. To do this, you’ll need to know how to sell the value of message strategy and website content development to your clients. The Day 7 Sales Modules will give you the right language and questions when on sales calls with prospective clients. You’ll make more money faster by selling more valuable websites.