Pay Per Lead Empire – 6 Week Course (week1-4)

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Here’s the deal guys…

I know many of you have been
working your butts off in the online marketing industry
(some of you for quite some time)

only to work 8, 10, sometimes 14 hour days…
and to be honest…
that’s NOT what we signed up for!
After all… we’re internet marketers right?
We are the “ANTI” 9 to 5 crowd!
What the hell are we doing slaving like this for?
And that was the exact question I asked myself over 10 years ago
when I started my lifelong pursuit for TRULY passive income.
It dawned on me (lets say early 20’s) that time was moving faster and faster
and I only got one shot at this thing…
I realized that I needed to get busy living!!!
That, unfortunately, required time… of which I had very little
(working at a used cell phone store at the time).
It also required a little thing called income.
These two forces however (time & income) never seemed to play nice.
… and I knew that when I was getting one, the other was getting away.
So I set out to build a better business model. Trying everything from sales, to building a business… even door knocking in the middle of scorching hot Phoenix summers – 122 degrees easy – & asking the (rarely) friendly homeowners if they needed their car serviced.
…and wouldn’t ya know it…
The door knocking worked!
I was making more money than I had ever before, and was working less.
It was a damn miracle.
Until I tried to grow and hire a team to door the door knocking for me.
Here’s a fun question: Have you ever tried to run a team of door knocking, street level hustlers with no supervision?
… yeah it was a bit like trying to herd cats. It didn’t work.
Theft, No-shows, drug addicts and worse… It was BAD.
In fact, I was actually making less, and got to a pretty low place.
My girlfriend dumped me, I gained 30 pounds, was 3 months behind in rent, and just plain couldn’t get myself to TAKE ACTION.
* side note here – that’s such a crappy feeling. You know, the one where you know you should be doing something, but just can’t motivate YOURSELF…
But I digress…
Anyhow, it wasn’t until I had less than $40 to my name that I realized I was going to literally STARVE if I didn’t do something.
Like, literally starve!
So I fired the team, and started door knocking again.
It was about that time, that a friend of mine, who worked at an oil shop and knew what a hot mess I was at the time, asked his boss if he would consider paying me a fee if I sent business to him.
His boss, Larry (great guy) agreed to pay me $50 for each deal (he called them leads) and offered to have his guys shoot out to the customers house rather than have them come in. GENIUS!
So, feeling a bit renewed I went out and knocked until my knuckles bled.
Sometimes from 8am – 10pm.
When it hit me…
I had completely lost sight of my goal.
I wasn’t even CLOSE to earning passive income.
I was working MORE than ever.
Ao once again, I went back to the board and did some very real brainstorming… and had an idea (eureka)!
This, being about 2002, and me – owning a computer – got the bright idea to start posting a few classified ads for car repair, rather than hitting the streets.
I thought “well… it’s worth a shot”… and within minutes of hitting the “publish” button on Craigslist, I had not one, but two deals.
I was friggin astonished!
I had just earned $100 bucks in 2 minutes.
If I was going door to door, that would’ve taken me an hour… probably more!
… and that changed EVERYTHING.
I realized that if I leveraged the power of marketing online, I could grow my income in multiples, but more importantly…
And from that point in 2002 forward, I began to absolutely devour every last scrap of knowledge I could find about marketing online.
(and trust me, there wasn’t a fraction of the junk that’s out there today).
Fast forward to 2008, and I’m dominating SO MUCH virtual space
in that vertical, and generating so many leads for my partners, that I catch the attention of a national franchise in the auto repair industry with whomI was lucky enough to hook up a deal… selling leads directly to their franchisees.
See, we’ve had a long standing agreement to charge “per qualified lead.”
also called PAY-PER-LEAD.