The Research Report Playbook – Erin Balsa

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The Research Report Playbook – Erin Balsa

What you can learn from this course?

Over the past three years, I’ve helped B2B SaaS clients drive MILLIONS of dollars in revenue by creating the kind of research reports people actually want to read and share. Like the 2020 Remote Work Report, which has driven $680k in revenue (so far). Now I’m packing EVERYTHING I know about research report creation and distribution into a course that includes my plug-and-play TEMPLATE.

I also answer all your burning questions: How do I come up with a compelling storyline? How do I get valid data? What if the data doesn’t support the story I want to tell? Am I supposed to gate the report for lead gen? How do I project manage all the moving parts? Why is my butt itchy? (Well on second thought, not ALL your burning questions.)

If you know me from my LinkedIn posts, you know my content has an edge to it. So expect some sarcasm, and maybe a swear or two. And expect to walk away with the knowledge and confidence you need to start creating your own research reports.

Course Content:

  • Lesson 1: Course Intro – Welcome + objectives
  • Lesson 2: Planning + Project Management – Organizing all the moving pieces + setting clear expectations
  • Lesson 3: Data Collection + Analysis – Securing an audience, writing questions + analyzing raw data
  • Lesson 4: Report Writing + Design – Turning an outline into a polished report
  • Lesson 5: WebDev + Tracking – Setting up campaign tracking + QA
  • Lesson 6: Organic Promotion + PR – Generating attention + leads
  • Lesson 7: Paid Promotion – Planning ads + writing ad copy
  • Lesson 8: Sales Enablement – Helping sales have more productive conversations
  • Lesson 9: Post-launch – Analyzing results + making process improvements
  • Lesson 10: Monetization – How to sell research reports to clients
  • Lesson 11: My Writing Process Deep Dive (Bonus) – How I do data storytelling, step-by-step