Dan Kennedy – Affluent Client Attraction Playbook

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Dan Kennedy – Affluent Client Attraction Playbook

What you can Learn from Dan Kennedy – Affluent Client Attraction Playbook?

Why Most Business Owners Will Never Attract High-Value Clients (No Matter How Good Their Product Or Service Is)… And The Counter-Intuitive “Gated Community” Method That Changes Everything.

Inside, you’ll discover:

  • The 9 Gates to Affluent Buyer Commitment… and why most businesses get locked out at Gate #1 forever.
  • The 3 Conversations happening about you…and how they determine if you’re considered or dismissed.
  • The 5 signals that scream “salesperson”… and why the affluent run from all of them.
  • The High vs. Low Threshold Framework… how to stop attracting cheap clients with cheap bait.
  • The Secret of Out-of-Category Media… where you show up where no one else can compete.
  • The One Book You Must Create… no, not a brochure but something much more powerful.
  • The Psychology of Discriminatory Marketing… why repelling most of the market is the key to attracting the best of it.
  • The Cocktail Party Story Method… how to create an identity that spreads without selling.
  • The Simple Referral Shift… how to flip from “hope and wait” to “flood and flow.”

Plus dozens of examples including those from:

  • A mattress store charging $35,000 per sale and converting at 100%.
  • Financial advisors pulling in $1M+ accounts effortlessly.
  • A home inspector tripling his fees after changing his target.
  • A company jumping from $8,000 to $72,000 per unit with more sales, not less.