Forecasting for SEO – Andrew Charlton

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What you can learn from Forecasting for SEO – Andrew Charlton?

Before businesses invest in SEO, they want to know what they’re getting for their money. The pressure for businesses to be data-driven means it’s more important than ever to be accountable for your SEO performance.

I’m Andrew Charlton and I’ve been working in SEO for over 10 years. I’ve successful led agency teams, and consulted on some of the largest brands in the UK. Some of that time I spent as a forecasting sceptic. I always thought it was impossible to project SEO performance.

But like SEO, the same mysterious complexity drew me to forecasting. And the more I learned about it, the more I understood and valued it. So much so, I now build forecasts for many SEO agencies and businesses across the world with FutureThought. I want to share everything I’ve learned and the principles I’ve tried and tested in this course.

  • Forecasting for SEO (LR & Holt Winters) – Template.xlsx
  • Forecasting for SEO (Slides).pdf
  • Forecasting for SEO.mp4