Jerry Acuff – Selling Excellence by Thinking Like a Customer

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Jerry Acuff – Selling Excellence by Thinking Like a Customer

What you can Learn from Jerry Acuff – Selling Excellence by Thinking Like a Customer?

Learn top sales techniques from Jerry Acuff, a renowned sales expert, emphasizing the importance of understanding that people dislike being sold to but love to buy. By adopting a customer-centric mindset rather than a sales-focused one, you can make interactions more meaningful. These courses aim to impart such skills.

Great salespeople share common skills irrespective of the product or sales model. You’ll discover effective ways to uncover customer perspectives, ask engaging questions, and influence buying decisions. The resources provided are unmatched, promising significant improvements in sales outcomes.

While the courses target sales professionals, the ability to sell is relevant to almost everyone. Selling is essentially about influencing others by communicating effectively and encouraging honest dialogue, useful not just in sales but also in various personal and professional contexts, such as parenting, teaching, entrepreneurship, or workplace interactions.

  • Essential Fundamentals
  • What Is Selling?
  • Thinking Like a Customer
  • Introduction to the Big 8
  • Big 8: Goal Setting
  • The Big 8: Planning
  • Big 8: Relationship Edge®
  • The Big 8: Opening the Call
  • Big 8: Asking Questions
  • Big 8: Telling the Product Story
  • Big 8: Handling Objections & Customer Feedback
  • Big 8: Closing for Commitment
  • Putting it All Together with Role Plays
  • Conclusion: Final Words on Selling Excellence