Rachel Mazza – Advertorial 101 (2023 Edition)

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Rachel Mazza – Advertorial 101 (2023 Edition)

What you can learn from Rachel Mazza – Advertorial 101?

What If You Never Had To Sell To Cold Leads Again? Instead – what if you could make all your leads “ready to buy” before they hit your sales page?

Most of my clients struggled to convert cold traffic – spending tons of money on ad campaigns that barely broke even… Until we made one simple change to their funnel that exploded cold traffic conversions immediately.

That’s why I created the Advertorial 101 Training Program. It’s a step-by-step coaching program on how to research, write, and publish advertorial presale pages that transform cold or skeptical readers into eager buyers – before they even land on your sales page!

What’s included in the Advertorial 101 Training Program?

  • 4 in-depth lessons teaching you how to design, research, write and use effective advertorials
  • Weekly homework assignments to make sure you’re consistently making progress and building out your advertorial portfolio
  • Frameworks, templates, and systems I use to build successful advertorials for my own clients
  • Bonus training resources to give you lots of real-life examples and help you apply what your learning quickly
  • Copy breakdowns to inspire you and help you come up with creative hooks and ideas
  • And more.

Lesson 1 – Converting Cold Traffic 101

In Lesson 1 you’ll learn how advertorials work and how they’re used across various industries and business models. We’ll also deep-dive into the psychology behind advertorials and how they differ from sales page copy.

Lesson 2 – Million Dollar Hooks

In Lesson 2 you’ll learn how to create an engaging hook based on your audience’s awareness level so your copy never comes across as spammy or salesy. You’ll also learn my research system for finding true stories that make an instant personal connection with your reader – building trust and familiarity quickly.

Lesson 3 – Lighting Speed Advertorial Creation

In Lesson 3 you’ll learn how to design and structure an advertorial that works for your specific industry and business. You’ll learn how to choose from different types of advertorials, then build a clear outline so it’s easy to write copy that flows smoothly and naturally throughout the piece.

I’ll also share the same templates I used to build out a successful copy agency that exclusively wrote advertorials for clients across dozens of niches.

Lesson 4 – Advanced Advertorial Secrets

In Lesson 4 you’ll learn my simple process for creating advertorials quickly so you can test ideas for your new campaigns. You’ll also learn where to publish your advertorial, how to use content networks to expand your reach, and how to design an entire pre-sale funnel that transforms readers from cold leads to profitable customers.