Tom Pool – Advanced Technical SEO – On demand

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Tom Pool – Advanced Technical SEO – On demand

What you can learn from Tom Pool – Advanced Technical SEO – On demand?

Gain the skills and the knowledge needed to be able to better understand the more technically advanced side of SEO. Technical SEO is arguably one of the most important areas to master when creating or managing a website. It can provide a solid foundation for other types of SEO activity, and even then, it requires regular attention to ensure everything is working as it should be, and in-line with best practices.

You’ll learn about a huge range of techniques for making your website work as hard as it can do for you, including how to boost page speed, the insights you can gain and implement from analysing server log files, and how to make sure you’re covered in a mobile-first world.

Participants can expect to walk away with a more in-depth understanding of the importance of technical SEO, and how a solid technical foundation can get you on the right path to success. You’ll also be able to more confidently talk about and feel comfortable with the technical aspects of SEO.

Section 1 – Introduction, IA and Crawling

  • Introduction, IA and Crawling
  • Intro
  • What is SEO?
  • IA & Making Life Easier for Google
  • How Search Works
  • Crawling & Crawl Budget
  • Outro

Section 2 – Indexing, Content and Speed

  • Indexing, Content and Speed
  • Intro
  • Canonicals & NoIndex
  • Thin Content
  • Duplicate Content
  • Mobile Indexing
  • Page Speed
  • Outro

Section 3 – Ultra-Advanced Techniques

  • Ultra-Advanced Techniques
  • Intro
  • Server Log File Analysis
  • JavaScript
  • HTTP Headers
  • Python & SEO
  • Outro

Section 4 – International, Schema and HTTPS

  • International, Schema and HTTPS
  • Intro
  • International SEO
  • Structured Data
  • Google Tools
  • Outro