Sales Page: https://moz.com/blog/how-to-create-10x-content-whiteboard-friday
Value: $149
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Course Description:
Rand’s three-step process for improving your “content comprehensiveness” will help you answer all of a searcher’s questions and help you beat out competitors for those higher-ranking positions. It may seem like an uphill battle to compete with big sites in the SERPs, but there are tangible SEO benefits to running a smaller site. In this Whiteboard Friday, Rand explains how small sites can target opportunities the big sites can’t, despite their natural advantages.
From your top-level nav to your seal-the-deal content, there are endless considerations when it comes to crafting your ecommerce page. Using one of his personal favorite examples, Rand takes you step by detailed step through the process of creating a truly superb ecommerce page in today’s Whiteboard Friday.
Have you ever considered gating your content to get leads? Whether you choose to have open-access content or gate it to gather information, there are benefits and drawbacks you should be aware of. In today’s Whiteboard Friday, Rand weighs the pros and cons of each approach and shares some tips for improving your processes.
Are you getting the most out of your Facebook ads? In this guest-hosted Whiteboard Friday, Ryan Stewart outlines his process for using remarketing and targeted content creation to boost conversions.
Penguin 4.0 has finally rolled out as a core part of Google’s algorithm. In this Whiteboard Friday, Rand explains Penguin’s past, present, and future, offers his analysis of the rollout so far, and gives advice for going forward (hint: never link spam).